Bucket 01
The Booth.
Your branded ice-cream-truck booth, the line becomes the activation.
- Tradeshow floors & expos
- Outdoor brand activations
- Retail pop-ups & launches
- Sampling & experiential drops
For brand activations & tradeshow booths
Sweetie shows up as your activation, wrapped in your brand at a tradeshow, sampling at a pop-up, or anchoring an outdoor brand event. The booth people actually line up for. Add content capture and same-day social posting and you've got a campaign, not just a booth.
How Sweetie shows up for brands
Most XM bookings start with The Booth and add a content layer. Mix and match, quote it all in one.
Your branded ice-cream-truck booth, the line becomes the activation.
A photographer and videographer shooting your activation. You own every asset.
Same-day Reels and Stories posted while your activation is still running.
What else we can do for XM
Things brands ask us for once they've seen the truck pull up. All quoted à la carte.
Your brand
Sweetie
Drag the slider, our truck, re-skinned in your brand.
Guests “pay” for a scoop with an email or survey answer.
Hand-lettered menu board, A-frame and header sign in your brand.
Our chocolate, your name on the menu board for the day.
We'll wear your tees, hats or aprons. You ship them.
A branded backdrop and ring light. Guests post for you.
We invite and brief local creators. They leave with content.
Guests served, content reach and lead count in one PDF.
Dairy-free flavours only, clearly labelled at the truck.
Each scoop comes with a small piece of your swag.
Don't see it? Pitch it. · We've said yes to weirder things.
Brand & vendor collabs
Some of our best moments come from teaming up with a local roaster, a donut shop, or a brand with a weird idea. Some we've done, a few we'd love to, and an open invite for whatever you're cooking.
Fresh-fried mini donuts over vanilla bean, in a co-branded cup.
Espresso poured over a scoop of vanilla, instantly elegant.
Soft-baked local cookies, a scoop pressed between, made to order.
Pretzels, popcorn or chip crumble crushed over a scoop.
Niagara peaches in summer, apple-cinnamon in fall.
Got something weirder? We're in, email us.
Multi-day & multi-stop
One activation is a moment. A tour is a campaign. We've run a single truck province-wide, town to town over a string of weekends, same wrap, same crew, fresh content every stop.
Currently booking brand activations for 2026
Tell us the brand, the date, and the vibe. Same-day response with a quote & ideas.
